A vision that holds
We help you name what you are building and why it matters, then turn it into a strategy, a story and a set of decisions your team, investors and customers can rally around.
Fractional strategy & operations for founders
For leaders at the threshold of their life’s work.
Field
HEAL MVMNT
Strategy and operations for ventures that heal.
We partner with pre-seed and early-stage founders building in healing, environments, art and language. We help you set the strategic vision and build the operations to carry it, while you grow into the leader the work is asking you to become.
01The threshold
Some ideas arrive with a calling attached.
The moment a founder is invited to make a meaningful, positive impact on the world is often the moment the work asks the most of them. In the same season, usually while raising money, you are asked to become a strategist, an operator, a culture-builder and a public voice. That is a personal transformation as much as a business one. We work with the founder through that change, and with the company it is creating.
Operations that scale
We build the sales operation, funnel and rhythms that let a young company earn its way forward, and set up AI tools to carry the company’s values as well as its tasks.
A leader who grows
We support the person at the center. Every venture rises or stalls with its founder, so we make room for the decisions, doubts and growth that come with leading something new.
Where our focus lives
Whatever the business, our focus is the humans at the center of it.
02Why HEAL
A culture out of balance.
The pace of our technology has outrun our culture’s wisdom to guide it. For decades, education and investment have rightly championed STEM, often at the expense of the humanities. HEAL is its partner in priority: a right brain for the left, a heart for the head, our intuition for our intelligence.
ScienceS
+HHealing
TechnologyT
+EEnvironments
EngineeringE
+AArt
MathematicsM
+LLanguage
STEM for growth.
HEAL for repair.
Business drives change. Brands lead culture. The movement starts with you.
Where the name came from
“Heal.”
In January 2020, in the last session of a week of meetings in Las Vegas, alone with the person who would decide where a global brand placed its bets, Will took a risk and told him the truth: “Something is coming. I don’t know what it is, but something is coming.” One word kept rising.
“We look at the future and we want to change it, but what about healing it?”
His face softened, and he nodded. Soon after, the world went into lockdown. The word became HEAL MVMNT.
Read Will’s 2020 essay: Stop Changing the World and Start Healing It
03The HEAL frame
Four fields our culture needs more of.
Each letter of HEAL names a field of human repair. We partner with ventures working in at least one of them.
Healing
Healing in every sense: from health and wellbeing to repairing relationships, communities and trust.
Environments
The spaces we share, natural, built, social and digital: ventures that shape where and how people live, work and gather.
Art
Creativity in all its forms: artists, makers and the experiences that help people feel and make meaning.
Language
Story in all the ways it is expressed by all living beings: ventures that deepen how we listen, speak and understand one another.
Building in one of these fields?
Science, technology, engineering and mathematics build the future. Healing, environments, art and language make it worth living in. If your venture does that work, we would like to hear about it.
04Our approach
Human-first strategy, AI-empowered operations.
The strongest strategy starts with the people who have to live it. Once it is clear, modern tools carry it further and faster than a young company could on its own, so the leaders of tomorrow can get to work today.
The human work
We start with the founder and the founding team: your values, your story, the culture already forming between you, and what you are willing to build for the next ten years.
- Founder and leadership advising
- Vision, narrative and brand strategy
- Culture design, rituals and team alignment
- Offsites and shared experiences designed for breakthroughs
The technical lift
Then we put AI to work for you. We set up the research, operating systems and agent workflows that let a lean team move like a larger one, written in your company’s own language and values.
- Sales operations and funnel design
- Operating systems, roles and planning rhythms
- AI-assisted research and market mapping
- Agent workflows built around your values
- Go-to-market and community strategy
05The method
Every threshold is crossed in three movements.
Change needs a catalyst. Our method meets a founder and a company where they are, creates the experience that moves them forward, then makes the change last.
Attunement
Listen to what is trueFounder sessions and stakeholder conversations surface the real vision, the real constraints and the culture already taking shape.
Awe
Feel the scale of what is possibleWe design the working sessions and shared experiences that lift a founding team out of the day-to-day, so the vision feels as large as it is and clarity arrives together.
Alignment
Build it to lastWe codify what emerged into strategy, operating rhythms and documentation that people and AI agents can act on every day.
06Engagements
Four ways to work together.
We take on a small number of ventures at a time, choosing founders and missions we believe in. Many begin with a Vision Sprint and grow from there.
Vision Sprint
A focused engagement to set a clear strategic vision, shape the narrative that shares it and map a twelve-month operating plan to carry it out.
Best forFounders preparing to raise, launch or hire their first team.
Fractional Partnership
Ongoing fractional strategy, operations and creative leadership, embedded with your team as you build and scale.
Best forFunded teams that need senior leadership before they can hire it full time.
Venture Partnership
Committed partners from the earliest stage. Before funding, we build the offer, sales operation and funnel that let the venture fund its own growth.
Best forPre-seed founders, funded or not yet, with a HEAL mission we believe in for the long run.
Founder Advising
Private advising for the founder through the personal side of building: decisions, identity, energy and the craft of leading others.
Best forFounders and leaders stepping into a bigger role than the one they started in.
Many of the founders we work with have not raised yet. With them, we often begin by building the sales engine that funds what comes next.
Not sure which fits? Tell us where you are.
Start a conversation07The team
Two founders who have made the leap themselves.
It takes a lot to become a founder. Rachelle and Will Cady co-founded HEAL MVMNT to help people rise into the leaders they are capable of being, bringing the humanities to the center of business and technology. Will brings years at Reddit, through its IPO, and a book on creative vision. Rachelle brings operations leadership across entertainment, sports and for-profit-for-good companies. Both bring backgrounds in the arts, from dance and yoga to music and storytelling.
Co-founder · Operations & culture
Rachelle Cady
Rachelle has worked where gaming, music and professional sports meet, with a focus on for-profit-for-good initiatives. She has led operations initiatives at Omaze, United Talent Agency and start-ups, building alignment between people and purpose. She is a former dancer, Junior Olympic rhythmic gymnast and yoga instructor.
Co-founder · Strategy & story
Will Cady
Will is an interventional storyteller and cultural strategist. He launched Reddit’s Los Angeles office and its internal creative strategy agency, KarmaLab, leaving after helping take the company to IPO. His book, Which Way Is North, sets out a method for creative vision that grounds HEAL’s approach to leadership.
Every engagement draws on a trusted network of operators, engineers, designers and specialists, brought in when the work calls for them and led by Rachelle and Will throughout.
In the conversation
Will on leadership, AI and healing.
Press
- LA MagWill Cady on building a more human future for AI and business2026
- Grit DailyWill Cady is building a framework for leadership in an age where technology outpaces morality2026
- NewsweekInside Prince Harry and Meghan’s mental health festival2023
- Training IndustryOp-ed: How teams can leverage AI for improved creativity and innovation2023
- Fast CompanyHow breathwork can help relieve stress2023
- Forbes5 tips to start your workweek with zen and fuel your career2023
08Start a conversation
Tell us about the threshold in front of you.
Share a little about you and the venture, funded or not yet. If it feels like a mutual fit, we will set up a first conversation to see whether we are the right partners for what comes next.
- Send a note about you and what you are building.
- We read every note personally and reply to arrange a first call.
- If there is a fit, we propose an engagement shaped to your stage.
Thank you.
Your note is with Rachelle and Will. We read every note personally and will be in touch.